Reinforced with 4.5 kilometres of high-strength stitching, the Sashiko Hoodie pioneers a completely new approach to creating highly durable clothing, inspired by the ancient Japanese art of sashiko. The technique of sashiko, or ‘little stabs,’ is a highly resilient form of embroidery developed during the Japanese Edo period, where worn out garments were repaired using decorative hand stitches. Clothes would be mended again and again as they passed down the generations, getting stronger as they got older.

Rather than waiting until an item of clothing needs to be repaired, we’ve simply applied sashiko-style stitching in super-strong meta-aramid thread over the entire hoodie at the start of its life. By combining 100% organic cotton with 4.5 kilometres of high-strength stitching, we’ve created a hoodie that’s as soft and comfortable as it is tough and durable. Every Sashiko Hoodie takes a dedicated artisan three days to construct.